Tuesday 13 April 2010

4 Most Effective WaysTo Grow Your Business Using Blogs



Blogs are very powerful tools you can use to grow your business. And it costs nothing, so if you don't blog, you are missing on huge opportunity to grow your business exponentially. Many people talk about blogging, but they don't really understand how to use blogs to expand their business. I'm going to hell you why exactly you need to use blogs. In fact I'm going to give you several reasons why. Here you go:

1.Blogs Allows You To Develop Strong Relationship With Your Customers And Readers

As you already know, making money online is about making people to trust you. Blogs are perfect tool to do this. You can use blog to communicate to your customers and readers directly. You can even solve their problems or update them on any new events. It's also free advertising. Blogs allow you to express your personality. I told you before, blogging is about getting people to know you. Your reader will feel after some time, like :"Hey I know this guy!" So you must write as you would talk to your customers in real life. Talk to them, let them know that you care about their problems.

2.Blog Allows You To Attract New Customers

Yes, blogs are very easily indexed by search engines. This is because the way blogs are designed. You know Blogs are Web 2.0 tools. Users and readers generate content, because they want to let others to know something. So imagine if blogs are not indexed quickly, information would be too old. Search engine discovers blogs and sites through links. Search engine uses spider (robot) to crawl the web. This spider follows links from one site to another site. And this is exactly how your blog gets found. But you must let search engine know what is your blog about. That's why you need to use keywords and titles and descriptions and tags...So when the search engine knows what is your blog about it can than match query that search engine user types in.

3.Blogs Allow You To Become An Expert In Your Field

To understand how this is possible let me explain to you something. I'm going to tell you whole process of making sale using blogs. Pay attention, because this is a complete model you can use. So someone types in query, lets say, how to make money online. OK, you blog comes up. Now remember that person wants to know how to make money online, he/she may not want to buy anything. Your job is to provide good quality content, you need to provide solution to people's problems. So if you write some kind of solution...you'll make a sale. How? Because you partly solved problem. All you need to do than is to direct that person to your product, and guess what...you made a sale. So make sure your content is of a good quality to the reader. This can do attitude will position you as an expert.

4.Blogs Allow You To Collect Email Addresses

Remember not every visitor of your blog will buy something from you at the first time. And this is exactly reason why you need to capture their email addresses. When you captured someones email address you can that end them promotions via auto-responder. This automates your business. And most of the sales come from your own customer list. So make sure you get yourself some kind of auto responder. There is many of them but the best one is aweber, everybody uses it. It's very easy to use. Make sure you get one, because auto-responder is trully powerfull way to grow your online business.

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