How To Convert Your Visitors From Curious To Serious In 4 Steps

Traffic generation is only one part of the equation. The second part of the equation are effective copywriting strategies for converting visitors. Important point to keep in mind is that there are millions of other website you visitors or readers could be reading right now.

To get customer to your website takes time and effort. But we don't want our efforts to be wasted! Do we? That's why it is important to use these effective copywriting strategies to convert curious visitors into serious buyers. It all starts with...

  
1. First Impression

An average time spent on the web site is 4 seconds. So yo have only about 4 seconds to give good enough reason to the visitor to stick around. One of the biggest mistakes people make on their websites and blogs is to have a huge logo on the top of their site.

If your site is designed for branding purposes then this is fine. But most websites are direct response websites, which means that the owner hopes to get some kind of response from the visitor. For example: subscribing to the mailing list, making a purchase and so on...

If your logo or another non-selling feature takes half of the screen, then not many people will scroll down to see what kind of content you have on your site. People do not read on the web, they scan! So scanning web pages is not the same as scanning newspaper ads. If there is a big ad in the newspaper and below it is some kind of article, then you can clearly see it. This is because the article is in your vision field.

But on the website people make their decision about the worthiness of the web page  based on what they see first when they land on it. So what should you include at the top.

2. Emotional Headline

95% of success depends on your headline. Headline is something that is vitally important for the success of your site of sales letter. Headline must be designed in such a way that it touches emotions of readers. To be able to do this we need to know what readers want. To find out what our targeted audience wants we need to ask these questions:

• What do they rally want?
• What will make their lives better, easier, less painful?
• What part of my product or service will make them feel sexier, younger, healthier?

Reader doesn't care about anything else other then how what you have to say benefits him/her. They want answer on the question: "What is in for me?" Remember people do not care about product's features. Features do not sell. You must point out benefits of your offer in a such a way that it creates emotional image.

3. Make Your Body Copy Easy To Read

No one wants to read dense text. As I mentioned earlier, people do not read web pages they scan. Here are some useful tips on how to write scannable copy:

• Use bullet points
• Highlight keywords
• Write only short paragraphs 
• Divide your copy using sub-heads

Using sub-headings is very important! Sub-heads have two purposes: to divide copy into meaningful chunks and to highlight benefits. Flow of benefit in the copy should start with the most important benefit in the headline and the less important benefits included in the subsequent headings.

4. Tell Them What They Should Do Next

Writing a killer copy is not enough! You must tell your reader what to do next. People are much more likely to do something if you give them reason to do it. So what ever you ask them to do (subscribing to your newsletter, making a purchase) make it very clear!

 

Search Engine Optimisation - DIY in 3 Steps

Search engine optimisation is one of the best traffic generation techniques there is. If you do it the wrong way you've wasted your time, but if you do it the right way - you get thousands of visitors to your web site monthly.
I'm sure you know all this already, so the question is: "Where do I start?" Ok, so the first and the most important step is...

SEO Step 1: Keyword Research

There is many tools to do this out there. But the best and the cheapest tool is Google Keyword Tool.Don't use any paid tools. You don't have to! Google (at the time of writing) is the biggest search engine so why not take an advice from the giant of the search.

So what do you do next? You simply enter search terms of your market into the search box. There is one thing to keep in mind! Google can give you only as good keyword suggestions as good is your input. It's second level thinking machine.

So where do you get good keyword ideas to put in? Brainstorm! Think of everything that your potential customers may be looking for. Once you have a list of ideas then use the tool. Here is how it looks...

SEO Step 2: Analyse Your Competitors

One of the great things about making money online is that you can model success of your competitors - FAST! All you need to do is type in your keyword you want to optimise your site for and see who comes at the top of the SERP.

See what keyword is your competition using and add them to your list if you don't have them yet. This way you can find new wonderful keyword combinations, you probably didn't even know that existed. That's modeling success.

SEO Step 3: Optimise Your Body Copy

Now you need to place or map your important keywords (those you want to rank for) into your pages. Search engine uses very complicated algorithm to determine which page will be in which position in the Search Engine Result Page (SERP). Nobody knows how exactly search engine's algorithm works. But you can increase your chances of showing up on the firts page of Google by placing your important keywords in following sections:

• title tag - this is the most important tag. Make sure you include your important keyword first.
• meta description - even if you don't supply meta description, Google will extract description from your text. But you should supply your own description because Google's one may not always be the best
• header tags - - include keywords in header tags. h1 has the highest importance, h2 lower, h3 even lower and so on...
• anchor text - make sure to include keywords in your anchor text, but don't over do it! Use keyword rich anchor text to link to your internal pages within your own site and to your own site from another sites such as article directories
• include keyword in the body copy - the optimal keyword density is 3%. Which means that if you have 100 words text you should not have more then 3 keywords in it 

If you want to find more information on how to optimise your web site download free SEO guide from Google.

How To Make $40,000 From Your Blog

Watch John Chow's presentation from Vancouver and discover secrets of how to make money online using blogs...

My Blog Business Model from John Chow on Vimeo

3 Reasons Why You Should Pay For Traffic To Your Web Site

As you already know there is many ways to generate traffic to your web site. You can use both paid traffic generation methods and free methods. Disadvantage of free methods is that they rely on search engines (crawling and indexing...). And this can take a long time depending on how well you're optimising.
But in this article post i want to talk to you about 3 reasons why you should pay for traffic.


1. Increase Traffic to Your Websites Fast


Is you already own a web site you can use paid traffic generation service such as PPC (Pay-Per-Click). One of the best PPC program is Google's AdWords. Bellow is a quick overview of how search ads, PPC, work (video by Google)...





2. Cheap Web Traffic


If you do it right you can pay pennies for your clicks. How much you pay will of course depend on what keywords you're bidding. Some markets can be very expensive $25/click and others $0.40/click. One of the best ways to estimate how much money you're likely to pay for for keywords you want to bid is to use google keyword tool.


3. Very Targeted Traffic


If you're getting visitors, but you're not making any money it can be due to wrong traffic coming to your website. With paid traffic you can select keywords which you want to target.

The main problem with paid or free traffic generation is that it takes time. Selecting keywords, analysing competitors and so on...But here is the good news. I've come across fully automated software that generates 800,000+ visitors. So if you are serious about your business, you should check it out now!

The Fastest Way to Make Money Online- From Your Own Home

Many people ask me: "What's the fastest way to make money online?" And I answer: "Affiliate marketing?" Maybe you've tried many ways to make money online- we'll all been there! But the truth is that an affiliate marketing can be the best choice if...

• you don't have lot of cash to spend
• if you don't have experience
• if you don't have any products of your own 
• and many, many other reasons why..

 Affiliate marketing can be easy way to make money online for free. That's right! Since you don't have to pay for signing up as an affiliate, your cost is zero. Since you don't have to have your own product, your cost is again zero. And you don't even have to pay for marketing your affiliate products because you can use free marketing strategies.

If you have problems deciding why you should join affiliate marketing you should check out this post: 10 reasons why you should join an affiliate program.

One of the best free marketing method is using web2.0 sharing utility to generate traffic to your website, or you can use article marketing (also very effective). The only thing on which you'll need to spend money is domain name and hosting. Here is a good post that explains how to set-up domain name and hosting.

 So there you have it! This was a really quick post on free easy way to make money. Be careful, there is many gurus out there trying to teach you how to make money online the easy way. But as you already know, learning how to make money takes a little bit of time. And if you're planing to invest money in any product teaching you how to make money, then i strongly recommend you to check out this private money making club.

Increase Your Traffic With Sharing Utilities

In the age of Web 2.0, traffic generation is extremely easy. The easiest way to increase your site exposure and traffic is to add simple sharing utility button to your website or blog. How does it work? It's very simple! When visitor reads your articles and he/she likes it simple press of a button can share your article across multiple sites (Twitter, Facebook and so on...)

As I said this is easy to use install. So go ahead and get your own button here: ShareThis. And as I said is very easy to install and it's very effective tool. Just follow instruction (very easy) and you won't have any problems.

List of Top Article Directories

Here is a complete list of top article directories that you can use to submit your articles - top 50 article directories.

How To Build Mailing Lists Using Articles

Article marketing and list building are still the two most effective marketing methods you can use. As an Internet marketer you absolutely need to concentrate your efforts on building mailing list. The easiest way to do that is to use articles marketing.

How does it work?

Its simple! You start by submitting articles to the article directories. There is a countless number of article directories you can use. Here is a list of top 50 article directories. Before submitting, you should always make yourself familiar with the "rules" for submitting. This is because some article directories review your article before it's published on the Net.

Playing by rules will save you time and energy you would have to otherwise use by correcting and re-submitting your article. You can write articles on any topic you like. This of course depends on the nature of your business.

The next step in building mailing lists using articles is creating opt-in form that will collect contact details. Your article provides link (in the resource box) that directly links to your opt-in page. The key is to provide reader with a compelling reason to click through to opt-in page from your article.

Once opt-in page visitor enters details and submits them ,he/she will then be redirected to either a free report or to your affiliate page. Now, when you have subscribers in your mailing list, the key question to ask is: What do I do with them? The answer is -BUILD TRUST!

Remember! The key to making huge profits from your mailing list is to build relationship. You can't simply bombard them with constant offers. When you're building mailing lists using article marketing, you have to remember that article reader was looking for information. That's why you need to first build trust by sending quality, rock-solid content to your list.

Your subscribers don't know you! That's why you can't start bombarding them with offers and promotions. Because if you do, you'll loose them. They simply unsubscribe from your list. Every email you send must have un-subscribe link in it (legal requirement). And to click it is not a rocket science. Your subscriber knows this!

List Building - 3 Surefire Tactics For Building Huge Lists of Hungry Buyers

As you already know mailing list is the most powerful weapon in your marketing arsenal. It's basically your very own money printing machine. There is many strategies out there teaching you how to build huge mailing lists, but how many of them are really effective.

in the next few paragraph I'm going to reveal surefire strategies for building a super massive mailing list with very little effort. So, here is what you need to build monster lists:

1. Auto-Responder Software 

Put is simply, without auto-responder software you can hardly build any list. So auto-responders are absolutely "must have" tool. As you know there are many softwares available out there, but frankly 98% of them are not that good. The best (and cheapest) software available on the market today is Aweber. It's very easy to use and it won't cost you an arm and leg.
Click on the picture bellow to get your auto-responder (Aweber) software now:

 2. Opt-In Form

Opt-in forms are also called squeeze pages. Why? Because they are designed to squeeze names and e-mail addresses of visitors. Here is an interesting fact. According to the recent research only 5% visitors will buy first time. The rest - 95% will leave and you may never see them again. This is exactly reason why you simply can't afford to be without opt-in form.

Always place your opt-in page in the left upper corner of your website. Why? Because it needs to be visible. Another interesting fact is that you have only 8 seconds (and this includes click and load time) to get visitors attention. And this leads us to the next important tool...

3. Offer That Cannot Be Refused

Just because you have an opt-in page on your site doesn't mean that you'll get any subscriber. You must present them with offer that simply cannot be refused. People these days (especially people online) are not exactly excited with giving away their contact details. This is mainly due to the SPAM problems.

That's why you need to offer them something that is of very high perceived value to them (free report, free e-book, free videos...). Also, use compelling headline. What type of headline you should use depends on your market. They must want to give you your details. Make sure too assure them that their details are safe in your hands.

Word of warning! It's a good idea to get yourself familiar with the Data Protection Act creating  your mailing list. It doesn't mean to study it... I only advice you to do this so you won't get into any trouble. 

Web Development - 5 Essential Steps for Developing Successful Website

Are you serious about your business? You should be! At some point you’ll have to develop your own web site. Web design doesn’t have to be painful process as long as you follow these tips.

1.      1.Choose Correct Domain Name

This may not seem to be important, but choosing correct domain name is one of the most important events in your web development. This is because domain name represents your business. Think of it as your shop sign. Make it memorable for your customers. Avoid long names and you should avoid using numbers. Make sure you don’t break any law when choosing domain name. This means that you should always check with authority such as companies house (UK).

Here is a quick video on setting up domain name:

2.      

#2       2.Web Hosting

Now, don’t freak out! There is nothing complicated about this. Since your website consists of files they need to be stored somewhere. This storage space is called server that provides web hosting. Once you create your web page, you need to upload them on the server. Many hosting providers have free videos that explain step-by-step the process of how to upload your files.

Here is a list of great web hosting providers:

•          GoDady
•          JustHost
•          HostGator

Here is a quick video on how to set-up web hosting with GoDady:

3.       3.Designing Your Pages

Don’t worry you don’t need to know HTML or any other web developing language. But if you know that’s plus! The reason why you don’t need to know any HTML is because these days you can develop websites using What You See Is What You Get (WYSIWYG) editors. With these you simply use graphical user interface. It’s very, very simple.

Here is a list of free WYSIWYG editors:

•          Online-Html-Editor.org
•          Ckeditor(TM).com

No one says that you need to create web site. You may as well create blog. It’s little bit different than website. Blog is basically an online diary. There is many free blogging platforms out there. Here are two of the most popular ones:

•         Blogger 
•        Wordpress

4.       4.Testing Your Site

It’s always good idea to test your site even if you use blogging platforms or if you develop your own sites from scratch. There is an excellent resource that you can use to test your site – HTML validation service.

5.Start Pumping Traffic

What is the point of having beautiful website if no one can find it? Once your website is ready, you need to start pumping constant streams of traffic - customers. The more customers you can get the more money you make! Never forget this! If you want to find out more about how to get traffic to your website read this traffic generation article.

What's Affiliate Marketing And Why Any Newby Can Use It To Make Easy Money